Sarah Stokes, Director of Human Resources and Training, and
Hiren Desai, CEO of 3H Group, were both recognized in the 2017 Annual Business
Issue of CityScope.
Sarah was recognized as a Gold Club, Influential Business Leader.
Sarah oversees employee orientation, health care, development, training, and
employee relations for entire 3H portfolio. When Sarah stared in 2004, she
started out as a front desk intern, with her outstanding work ethic she quickly
worked her way up in the company. Sarah also represents 3H Group’s partnership
with local programs such as Step-Up Chattanooga and On Point, offering entry
level jobs to students in underdeveloped schools.
Hiren was recognized in the Tackling Today’s Top Challenges
and in the Proactive vs, reactive articles.
In the Tackling
Today’s Top Challenges piece, Mr. Desai was asked what are the top challenges
in his field and how he is tackling them. Mr. Desai said that continuing to
meet the needs of baby boomers while appealing to the younger individuals is
one of the biggest challenges in the industry today. Since each generation
values different things, the product must appeal to the customers, and the same
goes for associates in the work place.
In the proactive vs. reactive article, Hiren was asked four
questions, these are his answers.
“How do you plan for expected and changing market
There are always different factors that impact a business,
from competition to operational issues and more. We try to prepare for the
unexpected by using our experiences as well as learning from others to create
contingency plans for any potential “what if” scenarios.
How important is it for you to have contingency plans in
place to systematically address problems or unexpected occurrences that may
The level of service that we are able to provide on any
given day is largely driven by our ability operate to the standards and
procedures that have been set for each of our hotels. Sometimes unexpected
events occur that disrupt normal operations – such as the weather or water,
phone, or electrical service interruptions – so it is critical that we have
contingency plans in place to provide the expected level of service when these
How do you work with your team to prepare for the
To prepare for the unexpected or to address unforeseen
events, our executive team comes together to assess the situation, problem
solve, and establish direction for our operations. Yes, we do develop “what if”
scenarios and from these, we develop plans to address potential new
developments that can positively or adversely impact our business.
Can you share a situation where you anticipated a potential
problem and planned in advance to address it when it occurred?
A good example is Airbnb and its platform. Their development
made us focus even more so on our amenities and services that cannot be offered
by Airbnb. And in doing so, our hotels have continued to operate at a high
Congratulations to 3H Group for being recognized and a big
thank you to Hiren and Sarah for all your hard work!